If your site has already been up and running for quite some time now, then you should know how it operates. But if you have been noticing less traffic to your site along with certain things you would like to change, such as the navigation aspect, the features, offers, and what-not, it may be time to make some improvements. 2020 is almost at an end, so it’s also the perfect time to usher in the new year by making some relevant improvements to your site. But what can you do to enhance the look, feel, and functionality and appeal of your website? Here’s a list of website best practices for 2020 – how you can really enhance your site.
- Assess and update your website’s home page
The home page will usually be the first page visitors will see as they arrive at your website unless they looked for a specific page in their search. But you can freshen up your home page as well. The changes don’t have to be too drastic, either – you can simply update your images, or you can update the content. If your logo is different, then it’s time to update it. The same goes for any new videos you may have or new sections that you may want to add that feature new services or products.
When you assess your website’s home page, look carefully at your message. Does it state from the get-go what you do and what you can offer? You have to give visitors the who, what, when, where, and why so they will have the information they need as soon as they arrive.
- Strengthen your content
Content is king on any website, and this will definitely be confirmed by experts in web design, such as the website design Oxford professionals from Xist2. First things first: if you already have Google Search Console and Google Analytics operating for your website, check through your data and figure out where your visitors are going as well as how they are ending up at your site. Once you know your stats, then you can either add to your existing content and improve it or add more pages or articles that can support your content.
Improving your content can take on many forms; you can, for instance, add and upload more relevant and appealing images, you can add or embed videos, you can add graphs or case studies based on what you do, and you can add links and resources at the ends of articles. You can also have more ‘scannable’ content with the addition of bold text, headings, lists with bullets, and so on.
- Do away with junk
If your site has been up and running for a while, it may well have junk. Junk, in website parlance, can be anything from useless links or banners that you don’t need on every single page. Junk can also be folders or files on your server that are under indexing. You need to make sure that your upgrade is done as cleanly as possible because the more junk you have on your site, the more files may end up being hacked. When you clean out your site junk, it can load faster and look less cluttered, too.
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