Likely you’ve read recent articles that claim that the number of Twitter followers that you have isn’t as important a metric as originally believed.
However, Twitter remains a preferred social media platform for businesses wanting to engage customers. This suggests that business owners still need to care about growing their Twitter followers.
These tips will help you get real growth, in both the number and quality of your followers.
Tweet frequently and consistently
Every social media platform has its own content strategy. Twitter, for example, requires more frequent posting than Instagram or Facebook. How often should you post to your Twitter account? A lot, according to recent research.
You may feel overwhelmed by the idea of writing so many posts or wonder what type of content you will need.
The golden rule for posting content to Twitter is not to promote yourself in every post. Consider sharing useful articles, interesting statistics and breaking news.
There are no limits to what you can post. Use your imagination and think about what your followers will find most valuable.
Choose the right time and days for your posts
If you are going to spend the time to create relevant content that your followers will benefit from, it makes no sense to post such content while your followers are asleep.
Research shows that business-to-business companies usually experience the greatest engagement on weekdays, especially in the afternoons. On the other hand, business-to-community companies report the most engagement on weekends.
Your business’s experience may be different, however. To analyze when and how often you should post on Twitter, you can also analyze your Twitter account.
Use hashtags, but only when they make sense
Your followers will likely see the content that you post, but your other goal is to gain new followers. So make sure your posts are searchable to a broader audience.
Hashtags can be thought of as SEO for Twitter. They organize and collect content around a single keyword or phrase.
It is easy to increase your chances of having new followers find your content by adding one or two hashtags.
Include relevant visuals
It’s no secret that tweets with powerful visual content receive more likes and shares than posts without images. Don’t go overboard of course, but consider including images in a couple of your daily posts.
True, we use words to tell stories and communicate relevant information. But people won’t read your words if something doesn’t attract their attention — images are the “stop sign” that gets them to read what you write.
Infographics can also be used as a visual. Infographics are three times more likely to be shared on Twitter than posts without them. Many people love infographics because they provide valuable information in a visual format. This allows for fast learning.
Be authentic and engage with your followers
Since many posts are created by bots these days, many potential followers will be turned off by posts that sound robotic or not genuine. Make sure your brand image, both visual and verbal, looks authentic — like this Twitter profile, for example.
If you don’t have a high-res logo to promote your brand, it’s a good idea to upload a friendly, uncluttered facial photo. It’s also important to include relevant hashtags, industry keywords and location information on your profile. It’s a good idea to let people know a little bit about you.
Engaging with other users through liking, retweeting and replying immediately lets new followers know you’re human. It also increases brand awareness.
Along the same lines, follow other Twitter accounts that are relevant to your brand and industry. Follow only people and businesses that you truly care about. You are creating great content, using images frequently, and posting at the right hours of the day, so there is a good chance that others will follow you back.
Monitor your account and respond to mentions
Social media is all about nurturing and building relationships. Participating in digital conversations is key to this. You must also monitor the mentions you make.
Instant analysis of keywords and brands is available. Twitter monitoring lets you track how your brand mentions are used by your audience. This will allow you to engage with your existing followers and identify the type of content that may attract new followers.
It doesn’t take much to grow your Twitter followers. It all comes down to creating a plan for your content, optimizing it for your target audience, and engaging with your followers and others in your industry.
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