If you’re looking for a simple, easy to understand social media marketing guide, you’ve come to the right place.
Social Media Marketing 101:
1. Create timely, on-trend content which your target audience will find fascinating
If you ensure to stay up to date on the latest trends in your industry, you’ll be able to create timely, on-trend content which your target audience will find informative and will go out of their way to read.
So if you’d love your followers to check your social media accounts feed regularly, instead of just viewing the posts which happen to show up on their own feed, it’s well worth ensuring that the content which is relevant and on-trend.
2. Ensure that your social media accounts boast eye-catching visuals
As human being’s brains are hardwired to be attracted to attractive graphics and images over text, be sure to include at least one high-quality photo with each of your business’ social media posts. As posts which feature photos are twice as likely to attract attention than posts which are 100% text-based.
3. Don’t be afraid to interact with your business’ followers
Some business owners are unsure of whether or not they should interact with their followers on their business’ social media platforms. You should definitely interact with your followers by replying to some of the comments which are left on your business’ accounts and to use your posts to ask your followers open-ended questions.
4. Start or end your social media posts with open-ended questions
If you ensure to start or end the bulk of your social media posts with open-ended questions you’ll be sure to attract plenty of comments, which you’ll then be able to reply to. The more you engage with your followers on social media, the more human they’ll feel your business is and will be more likely to trust your business in the future or to recommend your business to their friends.
5. Leave links on each of your social media platforms to your business’ other social media platforms
In order to quickly increase the number of followers across your business’ social media accounts, it’s a wise idea to place links to all of your business’ social media accounts at the top of your business’ social media accounts. As it’s highly likely that a large proportion of your followers, will want to follow your business on all of its social media accounts.
Especially if they’re big fans of your business’ products and services and are likely to want to keep up to date with your business’ latest releases and campaigns.
6. Make sure that you’re active on all of your business’ social media accounts
If you stop posting on all of your social media accounts on a regular basis, there’s a high chance that some of your followers will unfollow your business. As in today’s day and age individuals expect businesses to post regularly.
7. Make sure that your posts are friendly and informal
Ideally, you want to treat your followers like they are trusted friends, instead of talking to your followers as if they are merely customers.
Hopefully, after reading the above guide, you now feel confident about using social media to market your business.