As social media is extremely influential and most individuals in the world are members of one or more social media platforms, it may be a lucrative idea to harness the power of social media in order to promote your business. To discover how to get started and to increase your customer base and profits, simply continue reading to discover a handy guide to using social media as a business owner.
Social media tips for your Business:
Create a realistic posting schedule that you’ll be able to stick to:
First and foremost it’s important to create a posting schedule, so that your followers and fans will get used to your posting schedule and will start to log-on specifically to check your new posts.
Preplan your posts:
Instead of having to log-on to your social media account at specific times throughout the week, it’s well worth sitting down and pre planning all of your posts for a given week. As you’ll be able to set your accounts to publish each post at a set point in time. As an example, if you plan on posting in the middle of the night in order to capture a specific target audience in another part of the world, you’ll be able to automate your posts by planning them in advance.
Consider letting social media influencers “take over” your profiles for short periods of time:
Many high profile brands around the world try to accumulate new followers by letting popular social media influencers “take over” their business’ social media platforms for a day. During which time they’ll post exclusive photos from their daily life or from a specific event, which will attract new followers for the business which they’ve chosen to partner with. Just be sure to select social media stars who will appeal to your business’ specific target audience.
Post beautifully shot, eye-catching photos:
As humans are visual creatures, it’s well worth making the effort to take and post beautifully shot, visually appealing photos. Especially if you plan on using Instagram or Facebook as your primary social media platform.
Concentrate on the social media platforms which your target audience uses:
As different social media platforms appeal to different demographics, it’s a wise idea to concentrate on marketing the social media platforms which your business’ target audience uses. As an example, if your business sells products to teenagers, it’s well worth using Tik Tok, Snap Chat and Instagram to gain new customers. While if you have an older target demographic you may want to concentrate on posting on Facebook and Twitter.
Frequently post exclusive competitions on your business’ social media accounts:
One effective way to convince individuals to follow your business is to start posting exclusive competitions on your business’ official social media accounts. As most individuals will jump at the chance to win free products or services. If you’ve never run a completion on your business’ social media accounts before, you may want to start off with running a competition where individuals share or repost a post about your business’ newest products or services, in order to be one of the first individuals to get to test out your new products or services.
Hopefully you now have a clear idea of some of the ways which you can harness the power of social media for your business’ benefit. Especially if you’re a business owner.